Larry Ward is the President of Market Rithm, Inc., a pioneering Martech company driving innovation in marketing technology and AI development. With over two decades of expertise spanning corporate, media, and agency sectors, Larry has led transformative initiatives that enhance client success and shape industry standards. Under his leadership, Market Rithm has become a trailblazer in Martech, empowering businesses, brands, publishers and organizations to harness data and achieve unparalleled ROI. Renowned for strategic vision and a commitment to excellence, Larry is dedicated to advancing the marketing tech landscape, fostering innovation, and delivering exceptional value to organizations and communities alike.